Commercial Divisions
Ciamesa
A division dedicated to the exclusive
distribution of mass consumption products under the pre-sale and direct sale systems. The
division sales its products to independent supermarkets, supermarket chains, wholesalers,
retailers and convenience stores.
Neinsa
A division dedicated to the exclusive
distribution of mass consumption products under the pre-sale and direct sale systems. The
division sales its products to independent supermarkets, supermarket chains, wholesalers,
retailers, convenience stores and veterinary stores.
Dilisa
A division dedicated to the exclusive
distribution of wines and different types of liquors under the pre-sale system. Offers
services to supermarkets, supermarket chains, wholesalers, liquor shops, bars, convenience
stores. This division also commercializes products from other divisions, which can be sold
in the liquor and bar channels.
Unidasa
A division in charge of all of the
company’s branches located in the rural areas. It works under the pre-sale and direct
sale systems and offers services to supermarkets, wholesalers, retailers, convenience
stores, drugstores, and points of sale from other channels located in the rural areas of
Costa Rica.
Conavesa
A division dedicated to the distribution of mass
consumption products under the pre-sale and direct sale systems. It sales its products to
independent supermarkets, supermarket chains, wholesalers, retailers and convenience
stores.
Primersa
A division that offers the Group’s lines of
products to small stores, supermarkets, and convenience stores. It works under a pre-sale
system.
Frico
This division is divided into three sale
departments that give services to different commercialization channels.
 | Fresh Products: Its activities are focused on the commercialization of fresh fruits and vegetables, offering services to supermarkets, wholesalers and smaller retailers using both the pre-sale and direct sale systems. |
| Frozen Foods: This division works under the pre-sale system and offers services to supermarkets, convenience stores, and smaller retailers by distributing frozen foods for the consumption market. |
| Food Service: This division sales product such as liquors, cleaning products, frozen and fresh products, etc, to hotels and restaurants. The Food Service division works under the pre-sale system. |
Cemasa
Considered as a wholesaler, which offers
services to small retailers under a pre-sale system. Its main difference with the rest of
the divisions of the Group is that it commercializes exclusive and non-exclusive brands
due to its own nature as a wholesaler. Cemasa has two main areas dedicated to different
activities:
| Wholesale Area: Wholesaler offering its products to small retailers (Mom & Pops) under the pre-sale system. |
| Institutional: An area that offers services to the institutions: selling all kinds of products (exclusive and non-exclusive goods) to hospitals, clinics, government offices, industries, etc. |
Multicasa
A division that takes our products to
other non-traditional channels which offer good commercialization opportunities. Multicasa
is in charge of taking care of drug stores, hardware stores, bazaars, and department
stores.
Discosta
A division dedicated to the exclusive
distribution of mass consumption products under the pre-sale and direct sale systems.
Offers services to independent supermarkets, supermarket chains, wholesalers, smaller
retailers, and convenience stores.
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